a luxury robe collection intended to serve as a soft reminder women of the power of femininity
mission + vision
with a vision to help create a world of empowered women who don’t look outside of themselves, silk seeks to serve as a soft reminder to women that “you are everything you’re seeking”
as silk symbolizes wealth and power, the brand’s goal is to simply create the perfect accessory to complement the essence of femininity.
who is silk?
who is silk?
The girl’s girl. The goddess. The woman who knows that she deservers nothing but the best. The one who has done the inner work and is committed to her constant growth. The one who truly sees herself, her worth, her value, her power. Who knows that it’s in her, and on her. Who knows that the external is nothing but a visual representation of the internal.
brand identity
in an effort to align the brand’s sense of self with its target audience of intentional, sensual and empowered women, the brand identity had to embody confidence, compassion, sensuality and bold, fiery passion.
primary logo
secondary logo
typography : islandia + gallient
the logo and typography is intended to embody the softness and flowingness of silk fabric and feminine energy
